Who is Domino’s CEO John Doyle?
Dominoes are a game, similar to playing cards or dice, in which players try to create patterns that match the pattern of their own domino. A domino is a small rectangular block, about twice as long as it is wide. It is marked with spots on one side, which are called pips. The number of pips varies from six on the most common domino sets, to none or blank on the most rare variants.
The origin of the word “domino” is obscure, but it probably referred to an earlier sense of a long, hooded cloak worn by priests during carnival season or at a masquerade ball. It also refers to the game itself, which was first invented in France shortly after 1750.
Throughout the 20th century, Domino’s made numerous bold and creative moves to modernize its image and its products. For example, Doyle was a leading force in developing a “purpose-built pizza delivery vehicle” (the DXP) and working with crowd-sourced car designers to build a “cheese lover’s Batmobile.”
Doyle used his extensive management experience to focus on the most important issue facing customers: how they could order. He listened to customers’ complaints and worked with their feedback, implementing changes that made Domino’s more efficient.
When it came time for Domino’s to hire its first CEO, Doyle knew he needed a leader with both the management and communication skills necessary to get the company to the next level. He selected David Brandon, a former pizza chef who had been with the company for over ten years and was well known for his ability to inspire confidence in employees.
A new president was also chosen to take the company forward. He was an outspoken and honest man with a keen sense of accountability to his company’s image and values.
He began to change the way the company was run and the culture around it. He put in place a new training program, and worked directly with employees to determine what they wanted the company to do differently.
Domino’s became a model of self-awareness and accountability through its bold, innovative initiatives. Doyle and his team also created a video that read like an open letter to the company and its fans, acknowledging mistakes and offering a plan for how to right them.
Doyle’s aggressive and nimble approach to modernizing the company earned him the respect of both customers and competitors alike. He reshaped the company’s culture, focused on delivery and customer satisfaction, and re-positioned Domino’s as a fun, hip place to eat.
In 2021, Domino’s benefited from a strong digital presence that allowed it to strengthen its position in the market and increase sales. Retail sales generated through the digital channel grew from 60% in 2017 to 75% in 2021.
The domino effect is the idea that a single behavior can cause a cascade of positive, repeating behaviors to follow. It’s a powerful tool for entrepreneurs to leverage when they want to build and grow their business. But to use the domino effect to its fullest, it’s important to focus on one habit at a time, keep it simple, and let it work its magic.